In my previous post I mentioned how essential it is to get yourself NETWORKING! Being Social and Marketing yourself is a key task in pursuing your success.
I have created this post to assist you in creating a professional profile on Linked In to get you on your way to Networking.
First and far most to get the best out of Linked In, you need to know what Linked In is. Linked In is used as a interactive business card and portfolio. It breaks down your summaries, experiences, skills, and interests and showcases them to other professionals and employers worldwide.
Create a Creative Profile Headline
When creating your headline you need to keep your description short. Use the headline section to display a professional “slogan” for your services or a memorable way to understand who you are as a professional.
Some sample headlines are:
- Sales/Marketing Consultant, “Making you a “ferocious competitor”
- Recent Marketing Grad Seeking Marketing Position
- General Manager ; Itinerant Writer; and Decent Little League Coach
These are just samples remember. You will want your description to be creative and geared toward you!
Profile Photo
I have seen this time and time again. A professional profile with a photo of a half naked man on the beach. We all need to change the focus on how “beautiful” we are, to how professional we are and the confidence we have in ourselves.
So when choosing the image for your profile, you should choose an image that is high-quality and is a headshot. Now I would suggest using a professional photo, however to some this service is not available or finances may not be available. So I have a cheating tip for you.
Throw a white or neutral toned sheet up against a wall. Have a friend or family member take a few photos of yourself. Choose the best image that was taken and crop the image to a head shot using Photoshop or any other image editing software. This will save you hundreds of dollars in photography fees. TRUST ME!
Education Section
The education section is one of the most important sections to define yourself and your accomplishments. Brag about all the institutions you have attended, highlight your main activities and showcase your GPA, honors and awards.
If you don’t have a list of education. My advice is to start researching some free online courses that you can work through. This will assist your skills, knowledge and your professional profile on linked in. Employers aren’t looking necessarily at where you studied, only that you have the educational and skills required.
Professional Summary Section
This section has been a hit a miss for millions of linked in users. Some of the professionals on linked in have used this section to display their cover letter.
My advice would be to not just cut / copy your cover letter into this section. It looks terrible visually, and most employers seeking professionals don’t have the time to sit and read through everyone’s cover letter. To get the best out of this section use bullet points to display your:
- goals
- qualifications
- internships
- volunteer work
- extra curricular activities
Specialties Section
This section is another section that is commonly confused by most. I’ve seen this section wasted on countless sentences and paragraphs that no one wants to read.
This section is the location to include keywords that if a HR manager was to type into Google to find a professional like yourself. Some examples of keywords that you would use as specialties are:
- Consultant
- Blogger
- Management
- Marketing
- Personal Development
KEEP IT SHORT AND SWEET!
Portfolio
By far the most important section available on LinkedIn. This section is used to showcase your work and what you are capable of creating. For instance if you are a web designer. You would use this section to showcase some web designs that you have previously created. If you were a writer you would showcase some of your best written pieces.
Please keep in mind, that this is not your show everything I’ve done section. TOO much isn’t always the best. Showcase your BEST work, and projects that you are truly proud of.
This will start you on your way to displaying a professional profile and getting you involved in networking!